Tuesday, 15 May 2012

Measuring Type by Tom Wrigglesworth

A selection of commonly used typefaces were compared for how economical they are with the amount of ink which they use. The typefaces were drawn out with ballpoint pens, allowing the remaining ink levels to display the ink efficiency of each typeface. 

Tom Wrigglesworth is a London based creative, designer & filmmaker. He graduated from Kingston University in 2009 with a first class degree in Graphic Design. After 2 years at digital ad agency, Work Club, he is currently working at Fallon alongside creative partner Matt Robinson.